B2B Software Sales Executive

 📌 Role Summary

As a B2B Software Sales Executive, you will be responsible for owning the entire sales lifecycle—from lead generation and qualification to deal closing and account growth. The role requires strong communication, problem-solving abilities, and a proactive mindset to thrive in a fast-paced SaaS environment.

Key Responsibilities

Area Description
Sales Ownership Manage assigned leads, qualify prospects, and close B2B software deals.
Collaboration Work closely with marketing, product, and support teams to align sales efforts with company goals.
Pipeline Execution Follow CRM workflows, document activities, and maintain updated records.
Client Communication Conduct product demos, discovery calls, and handle objection management professionally.
Consultative Selling Understand client pain points and offer tailored SaaS solutions.
Upsell & Retention Identify upsell opportunities and ensure customer success post-sale.
Adaptability Adjust strategy based on feedback, data, and market changes.
Learning & Growth Stay updated on product features, market trends, and competition.

🛠️ Must-Have Tools

Below is the essential toolkit required to perform effectively in this role:

📊 CRM & Lead Management

  • HubSpot CRM (or Zoho CRM / Salesforce)
  • Apollo.io (for lead generation & enrichment)
  • Pipedrive (optional but a plus)

✉️ Communication & Outreach

  • WhatsApp Business API tools: Appgain, Wati, or 360dialog
  • Email platforms: Gmail/Outlook with tracking (Mailtrack, Yesware)
  • Meeting schedulers: Calendly or Google Calendar

🔄 Marketing & Automation

  • Appgain.io (preferred) for SMS, email, WhatsApp, and push campaigns
  • Lemlist, Mailchimp, or Instantly.ai (for cold outreach and automation)
  • LinkedIn Sales Navigator (for B2B prospecting)

📑 Documentation & Reporting

  • Google Sheets / Excel (for deal tracking & analysis)
  • Notion or Confluence (for SOPs and team collaboration)
  • Looker Studio or Google Analytics (for campaign performance reporting)

🧠 What We’re Looking For

  • Strong written and spoken communication skills
  • Passion for SaaS and the ability to learn new tools fast
  • Proven ability to work with KPIs and structured sales funnels
  • Self-starter attitude with a drive to close deals and grow accounts
  • Willingness to work cross-functionally and take feedback constructively


Nasr City, Egypt

We are a team of passionate people whose goal is to improve everyone's life through disruptive products. We build great products to solve your business problems.